It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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A thin Reuters survey says 34% of people THINK they’re using Facebook less than six months ago, but Nielsen DATA shows usage is up 18 minutes to seven hours nine minutes per month per user in that time span.
Some contradictory (but good) news for Facebook vs. this survey we mentioned earlier this week.  The jury’s still out and we’ll keep monitoring. (People Are Facebook’ing-and-Buying More Than Ever, Even If They Don’t Realize It)