It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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But the numbers are startling: 3 in 5 Facebook users have not friended or liked a brand; 78% of those who like brands, friend fewer than 10 brand pages; only 1% engage with brand pages; just 4% prefer to received brand promotions on Facebook; 60% are annoyed by brand communication on Facebook; 39% don’t think their “like” is an opt-in for marketing messages; 1/3 of those who friend brands subsequently drop the friendship and the brand.
Important stats for Facebook brand marketers! From: Optimize Your Brand’s Facebook Posture
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