It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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But this is a troubling (and telling) omission: 

Google, for a while now, has refused to release any numbers about the actual number of people who regularly visit the Google+ homepage and how engaged they are.

Don’t know about you but this strikes us as someone trying to keep us away from the bad news.