February 13th, 2012
Several of these figures struck us as rather important: Online research trumps brick-and-mortar visits. Reviews are very important (used by almost 50% of respondents). Social media has a ways to go to become a dominant source of information for and influence on shopping.

Several of these figures struck us as rather important:

  1. Online research trumps brick-and-mortar visits.
  2. Reviews are very important (used by almost 50% of respondents).
  3. Social media has a ways to go to become a dominant source of information for and influence on shopping.
Comments
shopping behavior
wealthy women's shopping behaviors
online research
social media influence on shopping