Analyticisms

We agree wholeheartedly with this deconstruction of Klout and how it puts social media influence score into perspective.  And we love this quote (something we have repeatedly told all of our clients…):

The right trade publication with a circulation of 1000 readers has often brought in more new business for certain clients than a general newspaper with 10x that audience. The goal for online interactivity should not be the amount of content, but rather the quality of that content.