It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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The average Facebook user has 245 friends. The average friend of a friend has 359. Each person’s friend list is loosely connected. There’s a mere 12% overlap when friends are matched against friends’ friends. Yet 80% of friend requests were reciprocated and fewer than 5% of Facebook users “unfriend” somebody.
From: The Psychology of Facebook.  And originally from the PEW study we referenced last week.  These are very cool tidbits of info about Facebook usage.
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