It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
Posts I Like
Who I Follow
Over a one-month period, [data] shows that users Like content on their News Feed about 14 times, while their content is Liked about 20 times. Users send about nine personal messages and receive 12.

From a PEW study.  Also interesting usage tidbit:

“Power users” — specializing in one of the activities describes above — make up between 20% to 30% of the Facebook population.

  1. analyticisms posted this