It's all about the numbers.

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#FridayFunFact3: Hitwise found that Facebook.com is now seeing one out of every eleven visits in the U.S., and one out of five pageviews online in the U.S. takes place on Facebook.com.
Another crazy Facebook number in the wake of their IPO announcement (and release of awe-inspiring numbers in their S-1 filing. (more stats in this article: Hitwise: Facebook.com Now Accounts For 1 In Every 5 Pageviews On The Web (In The U.S.))