January 31st, 2012
I think there’s a new currency that’s emerging in the music industry, which is how many people have shared a given song or a given artist on Facebook. “This currency is going to become the new way that people talk whether the music blowing up, and we’re just at the beginning of that now.
Facebook vice president of Partnerships Dan Rose at Midem on Monday (Facebook: “There’s a New Currency. It’s the Number of People Sharing Your Music…”).  Fascinating thought that seems backed up by analytics.  But, of course, self-serving.  Let’s see how this thing evolves.