January 26th, 2012
GE study proves consumers respond more to shared content

This is a great study that proves, again, the superiority of earned media and WOM (sharing) over paid media.  And the value of social media marketing by inference.  Thanks to GE and Buzzfeed for sharing these results.

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social sharing
earned media vs. paid media
wom
word of mouth
buzzfeed study
ge
social media marketing