Analyticisms

A great article contrasting the value and importance of number of Facebook likes vs. the quantity of engagement (as expressed by number of “talking about this”).  Bonus: the author uses nice graphics to illustrate his points.  Double bonus: we (at The Marketing Distillery) have just started using a similar measure for our clients which we call Engagement Rate which we can compare to our clients’ competitors or comparable Pages (since the data is public on every Page).  And, interestingly, our client’ Page (which is new) has about 1 tenth the number of likes vs. its direct competitors but 2x to 4x the Engagement Rate.