TiVo this morning said that internal research shows only 38 percent of their users watch live television, with nearly two thirds watching on-demand video or ‘delayed’ TV. Among TiVo viewers who use broadband connected service such as Netflix, YouTube and Hulu Plus, live TV viewership has even dropped to 27 percent, the company asserts.
This trend is only going to continue. One more reason to integrate more earned media and rely less on paid media, especially TV advertising. (from TiVo Research Claims Only 38 Percent Of Users Watch Live TV).
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