Analyticisms

We find these two graphics (and the accompanying article which mentions very similar findings to Facebook for Twitter) very interesting for two reasons:

1. There is still a lot of room to grow for social media in terms of influencing brand discovery (the Twitter numbers mirror Facebook’s almost exactly)…
2. …but the second graph shows that online earned media overall (“social media” + “online media”) equals traditional media (15.7% vs. 16.0%) in ways internet users first learn about brands, products and services.