January 4th, 2012
Social Media boosts purchase intent even after a year

This is a good research piece by BzzAgent, the pioneers of measuring word of mouth and the impact of influences on purchase intent and WOM spread.

digital-diva:

Looking at the impact on brand metrics is a preoccupation of any social media manager or digital planner worth their salt. Likes and shares are great, but those interactions have to actually mean something!

Trouble is, there isn’t much research around. BzzAgent (social media marketing arm of…

Reblogged from Digital Diva
8 notes · Comments
bzzagent
social media impact
social media analytics
social media measurement
wom
word of mouth
purchase intent
influencers
  1. kara444 reblogged this from digital-diva
  2. anavar-uk reblogged this from digital-diva
  3. jane-81 reblogged this from digital-diva
  4. sharonx21 reblogged this from digital-diva
  5. vincekg reblogged this from digital-diva
  6. analyticisms reblogged this from digital-diva and added:
    piece by BzzAgent,...measuring word of mouth...impact of...
  7. digital-diva posted this