December 21st, 2011
Understanding the costs will force companies to be more focused on which social media channels they use and cause them to tie their social media efforts more closely with business goals.
From this article: 18 Insightful 2012 Marketing Predictions From the Experts. We warned you a few days ago about the glut of predictions coming our (and your way) with the approach of the new year.  This is a pretty decent set of predictions though and we like this quote a lot (and have been preaching this for months now).
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