December 16th, 2011
According to one study, the average Facebook user “likes” nine business pages. That seems like a lot of brands to want a “relationship” with, and clearly those fans aren’t looking for long-form content similar to what they might find on corporate blogs.
From this article (How to find balance with Facebook influentials) which also presents an interesting case (supported by numbers) for focusing on the various types (and quality) of engagement on Facebook posts.
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facebook likes
facebook comments
facebook marketing
social media presence
owned media
social media marketing
engagement metrics
  1. analyticisms posted this