In this day and age, if marketers aren’t tapping data to gain customer insights, it’s considered naive and irresponsible. Especially as we head toward this holiday retail season, marketers need to step up and begin reaching those 74 percent of consumers who rely on social networks to guide purchasing decisions and put them to work as word-of-mouth advocates.
A good thought from this article: The social-savvy way to filter your data. And a mini case study about the power of the “brand graph” (think: social graph).
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