December 2011
61 posts
Last post of the year...
Happy New Year everyone, see you in 2012! Sorry, no #FridayFunFact today…
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You're using the wrong Social Media metrics! →
We mostly agree with the thoughts and tips in this article. A good reminder when setting our New Year’s resolutions for social media in 2012.
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People want to connect with you, not be marketed... →
Some very good advice we put into practice every day for our own clients…
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“#FridayFunFact4: The percentage of photos taken with a smartphone went from 17%...”
– From a study by NPD Group, excerpted in this article: 27% of Photos and Videos Now Captured on Smartphones.
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#FridayFunFact2: Premier League social media stats... →
We’re big fans of 1) infographics, 2) the EPL, 3), numbers and 3) social media, not necessarily in that order. So we love this infographic (especially since “our” team Arsenal is doing so well vs. their performance on the pitch).
visualoop:
Via
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#FridayFunFact: 40% of Live Nation seats go... →
That’s a pretty outlandish number. Not really “funny”.
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62% of consumers have used Social Media for... →
That’s a significant number and another reason for brands to invest in social media presences and social listening. Nice infographic too, BTW.
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You know your Klout score. What's your Kred score? →
Really interesting new tool from the folks at PeopleBrowser. It does provide a different perspective from Klout and has the added benefit of being totally transparent about how it computes your “kred” vs. the black-hole algorithm of Klout. Highly recommended for social media analytical geeks.
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“Understanding the costs will force companies to be more focused on which social...”
– From this article: 18 Insightful 2012 Marketing Predictions From the Experts. We warned you a few days ago about the glut of predictions coming our (and your way) with the approach of the new year. This is a pretty decent set of predictions though and we like this quote a lot (and have been...
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The impact of links in Social Media | ClickZ →
A pretty interesting take on social links. It feels though that the news cycle is slowing down dramatically with the holidays looming, especially for online and social media marketing…
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IKEA wants Facebook fans to bring friends to... →
Rather sophisticated and innovative use of like gating by IKEA!
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“91% of US citizens have their mobile phone within reach 24/7. 25% of people in...”
– Great mobile stats in this interesting article about Instagram (one of our favorite new mobile social networks): The Marketer’s Scoop on Instagram and How to Use It.
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4 ways social has changed success metrics →
A good look at social media metrics and social plugins. This article makes the case that social plugins and the data they provide are now a must or web sites. We couldn’t agree more.
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12 B2B Social Media predictions for 2012 →
These are B2B predictions but they could just as easily apply to B2C online marketing. We (of course) love and agree with #7 and were slightly puzzled at first by #9 but fully agree with it: Twitter is a broadcast network, not that much of a social network, especially when it comes to marketing.
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Socialize the commerce experience →
Some good examples/case studies of how to use Facebook to make travel purchases more social.
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“34% of American and Canadian consumers say they would never purchase products...”
– From an Oracle study (see more here). That seems like a lot to us but Facebook commerce is still in its infancy.
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“The vast majority of people who see online ads do not click. Furthermore, those...”
– This is why we’re big fans of earned and owned media.
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“The average British person is under the influence of alcohol in three-quarters...”
– #FridayFunFact4: This is very funny (if a little bit sad). (source: British Facebook Users Are Intoxicated in 76% of Their Photos).
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#FridayFunFact2 →
These crazy Dutch people…interesting use of social media though. We would totally use this ourselves.
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“According to one study, the average Facebook user “likes” nine...”
– From this article (How to find balance with Facebook influentials) which also presents an interesting case (supported by numbers) for focusing on the various types (and quality) of engagement on Facebook posts.
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“The top 3 ways SMBs plan to attract customers in 2012 are word-of-mouth (25%),...”
– This statement (from this article: SMBs Look to Word-of-Mouth More Than Social Media) misses the fact that social media is one of the most efficient ways of generating that coveted word of mouth…
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“In the coming year, smart companies will stop wondering if social & mobile...”
– We very much hope this prediction comes true in 2012! There are 9 other interesting predictions that give good food for thought in this article: Reality Bites Back: 10 Digital Measurement Predictions for 2012.
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The best social media campaigns of 2011 →
Let’s all be ready for the onslaught of “best of” or “top X” lists as we close out 2011. This is a pretty good compilation of innovative campaigns in a mini-case study format. We wish there would be more objective numbers to remove some subjectivity from the selection for “best” social media campaign.
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5 brand benefits of Twitter brand Pages →
A good, illustrated primer on the brand benefits of the new Twitter design for branded Pages.
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How an integrated marketing campaign boosted... →
Very thorough case study about IKEA’s integrated (owned/earned/paid media) campaign. With some actual numbers and attempt at ROI.
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AB Social Media Solutions: Calculating social... →
Another good take on Social Media ROI measurement:
absocialmediasolutions:
Determining an organization’s social media ROI has become one of the most critical questions facing communications, PR, advertising and marketing departments. And in many cases, those championing the social media efforts in their own organizations can’t quickly answer this question.
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“Do you have a blog? Only 14 percent of companies graded on #MarketingGrader do!”
– We would have guessed higher…more interesting stats from HubSpot in this article: 15 Fascinating Statistics From Marketing Grader Data.
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“#FridayFunFact4: Rick Perry’s latest advertisement, uploaded Tuesday, Dec. 6,...”
– Social media does give a voice to the people! And it’s not all positive as Rick Perry is finding out. Couldn’t he have engaged his target audience better and have them support his video? Bad social media marketing all around… (New Perry Ad Lambasted on YouTube) Facebook
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“#FridayFunFcat3: the number of artists getting more than 100 spins on any given...”
– From the same articl;e that gave us our Friday Fun Fact #2: Percent of Americans Still Listen to Broadcast Radio…
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#FridayFact2: 93% of Americans still listen to... →
As the article says: to be taken with a grain of salt. We’re not even sure we know people who do listen to the radio.
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“The metrics that are easy to measure are the ones that end up getting measured,...”
– There are a lot of very good, thoughtful and challenging points in this interview of Ogilvy & Mather’s head of digital/social strategy: The Social Media Measurement Imperative: Building Business Value.
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#FridayFunFact: 19 brands get new Twitter Pages in... →
Is this Twitter’s version of the 1%? #OccupyTwitter!
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Twitter launches brand pages →
Very exciting news! As part of their full redesign Twitter launches Facebook-like brand pages. We can’t wait to play with that for our clients!
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New client for The Marketing Distillery
We’re happy to welcome Ko.Project Consulting to our growing list of clients. See what they do here and here.
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How much does a Twitter follower cost? →
A little look behind the scene at the cost per follower (CPF) and cost per engagement (CPE) for Twitter. Really interesting stuff…and expensive since the value of a Twitter follower is highly debated and rather difficult to measure. The Twitter memo is also dissected in this ClickZ article.