January 2011
63 posts
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Visa and NFL take to Twitter for Super Bowl... →
Interesting and innovative campaign using the engagement power of Twitter. We’re not sure about the ROI given the eye-watering costs of promoted trends but, compared to buying a Super Bowl TV ad, it does seem to make more sense.
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“#FridayFunFact2: Last July we reported that Amazon’s Kindle eReader books had...”
– From TechCrunch article (also reported on Mashable and probably every other tech and marketing blog). That’s an eye-opening stat if we’ve ever seen one!
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Great news! New client!
We just started working with Jacksons Food Stores! We’re very excited at the prospect of building their social media presence and managing it!
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Testing Viralheat again
Viralheat has made incredible progress since last time we used them. And the price points are still very reasonable. But it’s the new features that really impress us. And the presentation. What about blog/web site tracking though? We need it…
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Combining display and social: the ad that keeps on... →
Interesting thoughts and concepts: social (earned) media helping boost paid media’s ROI and focusing on the post-purchase experience.
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Social Media Measurement 101 →
This post’s title says it all: very basic tutorial about how to measure your social media presence. Basic, as we said but we like the fact that other are educating marketers on this topic and getting them to start thinking about it and putting basic programs in place. Of course, for anything more sophisticated, we at The Marketing Distillery can help…
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Social Media breeds edvertorial →
This lengthy and challenging article brings up two fascinating (to us) points about brand-generated content in the social media space, besides being a great read: 1) these brands have sophisticated ways to look at the ROI of such content and 2) we know have 3 types of media: paid, earned (which is what we mostly generate for our clients) and “owned” (which we also generate for our...
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LivingSocial hits a million Amazon gift cards sold →
Finally some social media marketing stats today! Pretty impressive numbers from LivingSocial, beating the previous Groupon record.
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Gap and Starbucks logo changes: Social Media... →
Summary of an analysis by NetBase about the provenance and sentiment of social media reactions to the logo changes by Starbucks and the Gap. Informative and interesting findings (we agree with the interpretations).
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PeerIndex
We’re fast becoming big fan of this platform for analyzing social media presences: great data, very well presented, intuitive and actionable.
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Influence scoring platforms duel for relevance →
Let the influence scoring wars begin. many platforms are vying for the crown and we will test all the new ones (disclosure: we use Klout and Twitalyzer mostly).
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Two new clients!
We’re excited to start work with two new clients: ACandyStore.com and LA Phil (for the 02/26 Local Natives show).
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Slow social media and analytics day today.
But happy Martin Luther King Jr. Day everyone!
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#FridayFunFact: The average Internet user watched...
More mind-blowing (OK, anytime we see ‘billions’ next to each stat, our feeble brains get a little ‘blown’) statistics here.
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#FridayFunFact: The average Internet user watched...
More mind-blowing (OK, anytime we see ‘billions’ next to each stat, our feeble brains get a little ‘blown’) statistics here.
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Getting past social media paralysis →
A long but very useful and timely article about the proper way to set up social listening and buzz monitoring.
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Getting past social media paralysis →
A long but very useful and timely article about the proper way to set up social listening and buzz monitoring.
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“Only six percent of the brands were ranked as excellent (score 85 or more out of...”
– Josh Bernoff referencing a study of 7,700 customers rating 154 companies. We agree with his take, another compelling reason for brands to monitor social media conversations.
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“Only six percent of the brands were ranked as excellent (score 85 or more out of...”
– Josh Bernoff referencing a study of 7,700 customers rating 154 companies. We agree with his take, another compelling reason for brands to monitor social media conversations.
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Making data relevant: the new metrics for Social... →
Funny how many things go in two’s. Today brings us two social media metrics-focused interesting articles. This one is nowhere near as thought-provoking as that of Steve Hershberger but it has some useful tips, sound thinking and a good roadmap to the basis of social media measuring.
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Making data relevant: the new metrics for Social... →
Funny how many things go in two’s. Today brings us two social media metrics-focused interesting articles. This one is nowhere near as thought-provoking as that of Steve Hershberger but it has some useful tips, sound thinking and a good roadmap to the basis of social media measuring.
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Measuring Social Media is dangerous →
Maybe but we like the challenge and the inherent danger. There is a lot of great food for thought in this “rant” by Steve Hershberger. And for the most part, we wholeheartedly agree. Steve’s take on engagement and measurement is spot-on and echoes what we preach to our clients on a regular basis. To paraphrase, you have to first decide what you are doing and why you are doing...
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Measuring Social Media is dangerous →
Maybe but we like the challenge and the inherent danger. There is a lot of great food for thought in this “rant” by Steve Hershberger. And for the most part, we wholeheartedly agree. Steve’s take on engagement and measurement is spot-on and echoes what we preach to our clients on a regular basis. To paraphrase, you have to first decide what you are doing and why you are doing...
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Chris Harris: How to track Social Media traffic in... →
Really important Google Analytics tips to track social media referrals. Well explained and a must-do for any site owner with any interest in analyzing their traffic.
charris:
If you use Google Analytics, you’ve undoubtedly seen a report like this:
The problem is, there’s no breakdown of “social media” in this view of traffic sources, and with the dramatic rise of social media marketing,...
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7 top online marketing trends for 2011 →
Very obvious predictions for 2011 overall but we are posting them because of the last (but not least) one at #7. We can get behind that one…
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7 top online marketing trends for 2011 →
Very obvious predictions for 2011 overall but we are posting them because of the last (but not least) one at #7. We can get behind that one…
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#FridayFunFact
According to TidySongs, for the average iTunes library, “there’s likely 4,230 songs missing artwork, 490 songs sans an artist name, 1,984 jams without track or year information, and 814 duplicate songs.” That’s a lot of messy libraries!
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