December 2010
45 posts
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“Two in five teens said online reviews influenced their computer product...”
– From a Harris Interactive study about teen behavior when purchasing electronics. More interesting stats in this eMarketer article.
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“Two in five teens said online reviews influenced their computer product...”
– From a Harris Interactive study about teen behavior when purchasing electronics. More interesting stats in this eMarketer article.
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The new advertising metrics →
We think this is a repeat from an earlier 2010 post but it does such a good job promoting and explaining Meteor that we will post it again. Meteor is one of these new social media tracking systems that is truly innovative and incredibly powerful and useful.
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The new advertising metrics →
We think this is a repeat from an earlier 2010 post but it does such a good job promoting and explaining Meteor that we will post it again. Meteor is one of these new social media tracking systems that is truly innovative and incredibly powerful and useful.
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10 Social Media 2010 highlights →
A fun and informational (stats!) Top 10 list from ClickZ about the 2010 social media highlights.
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10 Social Media 2010 highlights →
A fun and informational (stats!) Top 10 list from ClickZ about the 2010 social media highlights.
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Value of social media "shares" →
Eventbrite has a great new study out about the value of a “share” on various social networks for an event. This blog post highlights the key findings. Not surprisingly, Facebook shows the highest value but email is close behind.
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Happy holidays everyone!
From The Marketing Distillery team.
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Another travel day
The holidays are obviously upon us…
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Simple but cool analytical tool from Wildfire
This new dashboard tool from Wildfire, called Monitor, compares up to 3 Facebook Pages or Twitter profiles on a simple measure: number of followers. But the interface is nice and the controls allow the manipulation of the graphics in a very easy, user-friendly manner.
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Simple but cool analytical tool from Wildfire
This new dashboard tool from Wildfire, called Monitor, compares up to 3 Facebook Pages or Twitter profiles on a simple measure: number of followers. But the interface is nice and the controls allow the manipulation of the graphics in a very easy, user-friendly manner.
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“63% use social media to engage with brands and more than 50% say that Facebook...”
– L2 Think Tank report. More fascinating stats about social media usage by Gen Y here.
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“63% use social media to engage with brands and more than 50% say that Facebook...”
– L2 Think Tank report. More fascinating stats about social media usage by Gen Y here.
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#FridayFunFact: Facebook serves around 50 billion...
Staggering numbers. Period.
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Facebook on track for $2B revenue in 2010 →
Facebook seems to have figured the revenue model for its business. Your move, Twitter!
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Facebook on track for $2B revenue in 2010 →
Facebook seems to have figured the revenue model for its business. Your move, Twitter!
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“Out of the 10 biggest Twitter accounts, 5 are musical artists (Gaga, Spears,...”
– Source: twitaholic. Also: Of the 10 most re-tweeted (RT) messages in 2010, 8 were from artists (source: Twitter’s year-end recap). This article sums it up well: where are the music startups on Twitter, besides Rdio? The Twitterverse is ripe for it as the stats show.
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“Out of the 10 biggest Twitter accounts, 5 are musical artists (Gaga, Spears,...”
– Source: twitaholic. Also: Of the 10 most re-tweeted (RT) messages in 2010, 8 were from artists (source: Twitter’s year-end recap). This article sums it up well: where are the music startups on Twitter, besides Rdio? The Twitterverse is ripe for it as the stats show.
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YouTube to track viral video trends →
We like these kinds of analytical tools provided by the giants of social media. Let’s just hope it actually generates actionable (or interesting at least) data.
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Tumblr ate our posts!
Grrrr. Two posts in the queue have disappeared!
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Who's using Twitter? →
Some slightly interesting stats about Twitter (mostly the who vs. the what).
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Lance Armstrong's Twitter powers aid Radio Shack →
Another classic case of the case study without any meaningful numbers (or in this case, any numbers at all): Lance Armstrong’s tweets for RadioShack creating a “lift” in sales. This is great news but unsubstantiated and with no ROI. Numbers please!
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We're back!
Looks like Tumblr is too, sort of.