February 2012
57 posts
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“#FridayFunFact: A full 38.2 million people use social networks on their phones...”
– From a ComScore study. This also got our attention:
Almost 58% of U.S. users read posts from companies or brands, and about 32% are said to be likely to click on ads while social networking.
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The Social Media metrics that truly matter →
We’ve read this article twice. It’s pretty dense but well put together and giving good advice on social media ROI and measurement. We’d call it a must read for those with an analytical bent (like us).
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3 Social Media steps that pharma brands can take →
The last holdover from the social media revolution maybe able to finally enjoy all the benefits of the social space: the FDA released some language for pharma brands related to “Emerging Electronic Media”.
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Digital Diva: What is the Hypernet? →
Interesting new concept.
digital-diva:
The Hypernet is the physical infrastructure that results from combining the internet and cellular and Wi-Fi. At present, half of the nodes are computers and half are smart phones, but the balance is shifting away from computers.
The Hyperweb is the new user experiences enabled by a world of…
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“Almost 4 in 5 event marketers said that social media is either somewhat or...”
– A great stat with even more social media-friendly data in this article: Event Marketers Turn to Social Media.
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Yelp: from scrappy startup to $100 million IPO →
Another very nice infographic, this time about Yelp’s progress in the light of its upcoming IPO. Congratulations Yelp!
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It’s not me, it’s you: consumers breaking up with... →
A really great infographic with very pertinent data for social media marketers.
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Twitter will hit 500m registered users on... →
God numbers for Twitter and good stats. But we would like to get a little more insights into how active these 500 million users are…
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We’re going mobile: can you hear me now? →
This article reads a bit like a science fiction short story but it’s very real and very near as made clear by the author. There’s a mobile revolution afoot with tablets and smartphones that will revolutionize the way we live and shop. And it’s underway.
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Super Bowl mobile vs. web usage
The addiction to smartphones and their usage for web browsing is demonstrated very clearly in this chart:
Something or marketers to understand and act upon.
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Retailers shut Facebook storefronts amid apathy →
It looks like Facebook uers just want to browse, be social, connect, show allegiance to brands but not buy. Will this behavior change over time?
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“#FridayFunFact2: New research from Nielsen shows seven out of 12 children ages...”
– That would be 58.3% to be exact, a pretty wild number. More stats about what these children use the tablets for here.
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“Over 80% of pins are re-pins, demonstrating the tremendous virality at work in...”
– Actually you can read this stat a lot of different ways… To us it would mean that very few people are pinning and Pinterest users are lurkers, not very engaged. Surprisingly similar to Twitter actually. More interesting Pinterest stats here: Pinterest – An In Depth Look at the Stats.
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“Facebook page visits were by far the most popular earned media action,...”
– From a study about the impact (and ROI) of “social video): The surprising drivers of social video success.
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Lab42 taps social networks for market research,... →
This looks like a very interesting and innovative way to use social media for market research.
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4 unique approaches for measuring Social Media ROI →
Some very important thoughts and words of warning about computing social media ROI. And some great approaches (we’re biased here, we have been using our own version of #2, Paid Media Value, a lot for our own client campaigns).
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WatchThis video is very well done, visually, and filled with great information about social media ROI.
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What brands can learn from Bands about social... →
Some great and creative ideas on how to use social media for bands/musicians…with some implications for engagement for brands in general.
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The rise of social commerce →
An excellent presentation, replete with numbers and case studies, about the explosion of social commerce.
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The rise of hypersocial →
Not to brag but we had called the hypersocial trend in late 2010. Except we called it “niche social networks”. Fact is, it’s more than a trend, it’s happening.
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“#FridayFunFact4: Pinterest just hit 11.7 million unique monthly visitors,...”
– From this article and scoop by TechCrunch. Pretty cool stat (albeit a few days old but we wanted to save it for our Friday Fun Fact).
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#FridayFunFact3: 100 million Americans watch... →
Follow the link for more crazy stats about online video. The continued growth is amazing.
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#FridayFunFact2: New Kickstarter record set as... →
This sets Kickstarter as a valid alternative to selling your soul to publishers, be they music, video game or book publishers.
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“#FridayFunFact: LinkedIn announced it has 150 million members in its network, a...”
– Nice growth LinkedIn!
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Infographic of an Infographic
Did someone think of this already?
http://pinterest.com/pin/193795590185164691/
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5 trends shaping the mobile market →
A very good and succinct article about the state of the mobile marketing industry, with social media marketing implications.
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Content before Klout – Why social influence is... →
We agree wholeheartedly with this deconstruction of Klout and how it puts social media influence score into perspective. And we love this quote (something we have repeatedly told all of our clients…):
The right trade publication with a circulation of 1000 readers has often brought in more new business for certain clients than a general newspaper with 10x that audience. The goal for...
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Those Millions On Facebook? They Actually Visit,... →
A very thorough and very interesting analysis of an analysis of Facebook actual (vs. reported) traffic. For stat and analytics geeks only (and marketers who want to understand Facebook usage better).
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“The average Facebook user has 245 friends. The average friend of a friend has...”
– From: The Psychology of Facebook. And originally from the PEW study we referenced last week. These are very cool tidbits of info about Facebook usage.
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“Over a one-month period, [data] shows that users Like content on their News Feed...”
– From a PEW study. Also interesting usage tidbit:
“Power users” — specializing in one of the activities describes above — make up between 20% to 30% of the Facebook population.
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Five amazing facts about Social Media and the... →
The title says it all: amazing stats.
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Dog days of winter for NJ Devils social media... →
Super interesting and innovative social media programs by the NHL’s NJ Devils!
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“#FridayFunFact2: Respondents liked 36% of the tweets, disliked 25% and ranked...”
– From a Carnegie Mellon, MIT and Georgia Tech joint study. They created a website called Who Gives a Tweet? that was sort of like a Hot or Not for tweets: Users were promised feedback on their tweets if they agreed to anonymously rate tweets for people they already follow. Over 19 days in December...
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“#FridayFunFact3: Hitwise found that Facebook.com is now seeing one out of every...”
– Another crazy Facebook number in the wake of their IPO announcement (and release of awe-inspiring numbers in their S-1 filing. (more stats in this article: Hitwise: Facebook.com Now Accounts For 1 In Every 5 Pageviews On The Web (In The U.S.))
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