Intel’s challenge in the internet of things will be directed at building an array of products with each optimized for different variables at price points that make sense for tiny devices.
But the Internet of Things — now that’s a bright spot. Sales there were up 32 percent from the year-earlier period.
Using its internal analytics, [HowAboutWe] found that leads coming from the Twitter promotion were 20% more likely to convert to paying subscribers leads coming from the Twitter promotion were 20% more likely to convert to paying subscribers than other channels where the promotion was offered, including the website and emails. It also found that Twitter leads are 20% more likely to convert to paying subscribers than the rest of the brand’s traffic. HowAboutWe also found that the Twitter campaign offering the $50 discount improved its cost per acquisition by 800% over other Twitter campaigns that didn’t offer a discount. Moreover, 30% of its total traffic now comes from Twitter.
Super interesting stats about Twitter advertising/promoted tweets from this case study: Case Study Shows How Twitter Advertising Can Pay Off
. Despite our snarky last post, there are some cases where paid media can work…especially when it’s associated with a discount.