#FridayFunFact2: This is a beautiful and data-rich map of the flow of geo-tagged tweeples in NYC, seamlessly marrying art and analytics.
Researchers for the [Ehrenberg-Bass] institute looked at [Talking About This] as a proportion of overall fan growth of the top 200 brands on Facebook over a six-week period back in October and they found the percentage of People Talking About This to overall fans to be 1.3%.
This is a very interesting article about engagement on Facebook for large brand Pages. We’re not surprised at the small “conversion” numbers but, in our experience, we have managed to achieve much better engagement rates (4%+) on smaller Pages (think 30k likes vs. 3m likes) so there is a qualitative issue with large numbers of followers for a Facebook brand Page (namely, the more followers, the more likely they will consist of a majority of “light” followers). This is a must read though for social media marketers… (Study: Only 1% of Facebook ‘Fans’ Engage With Brands)
#FridayFunFact: This is a pretty astonishing stat. Especially when contrasted with the desire to use social logins (this strikes us as inconsistent).
(Source: emarketer.com)
This is a great study that proves, again, the superiority of earned media and WOM (sharing) over paid media. And the value of social media marketing by inference. Thanks to GE and Buzzfeed for sharing these results.
With the growth of mobile social networks and the ever increasing use of smartphones (now 50% of the mobile market) for social media activities, we will be taking a harder look at mobile marketing and mobile usage analytics in 2012. This study of price sensitivity for apps and how it impacts revenues is fascinating.
A PageLever study showed that only 3 percent to 7.5 percent of Facebook fans actually see your posts. Rather than focusing on how many likes your page has, focus on quality relevant content and moving the engagement up.
Another great quote this morning! This one is from a pretty good article about what not to do in social media. But, being biased, we mostly read it as a strong case for engagement above just accumulating followers of your owned media (5 Biggest Mistakes Businesses Make in Social Media Marketing).
With mobile Internet usage expected to soon surpass desktop, nearly all media consumption is bound to soon be mobile. As a result, contexts will shift ever more fluidly.
A thought-provoking quote from this article about the importance of context and content relevance in online marketing: Why Relevance Rules Digital Marketing.
Great stats from Edelman’s Trust Barometer study on what type of media customers trust the most and all kinds of other “trust” behaviors and attitudes. We like this stat/quote a lot too:
63% of the global informed public needs to be exposed to information about a specific company 3-5 times in order to believe it to be true.
We’re a little surprised that tablet and smartphone users like mobile browsers better than apps when it comes to purchases…interesting numbers.
This blog post’s title doesn’t oversell (for a change). These are very cool facts about Facebook sharing and click-through’s.
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7 Billion Humans on Earth
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With the 7 billionth person born, check our our map from “The Future”...
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Digital Media Curation, Dilbert style.
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via googlygooeys
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