It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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Interesting take on social media analytics (as they apply to social media presence mostly).  And inexpensive.  We will try to take it for a spin.

(via whitengray)

Intel’s challenge in the internet of things will be directed at building an array of products with each optimized for different variables at price points that make sense for tiny devices.
Following up on our previous post, this (rather geeky) article discusses the challenges in the Internet of Things chip/software arena. (from: The internet of things is great for chipmakers and a challenge for Intel — Tech News and Analysis)
But the Internet of Things — now that’s a bright spot. Sales there were up 32 percent from the year-earlier period.
That’s in reference to Intel’s sales and next big thing bet: the Internet of Things. It compares to a dip of 1% in PC chips and a drop of 61% in mobile chips sales. And. although IoT chips products represent only 4% of Intel’s sales, they have made their bet. (from: Intel dives into the Internet of Things, but still has a weak PC market to deal with)

Not only is local search going mobile (and fast) but it is driving in-store purchases too.  Interesting findings.

This interesting fact (and chart) kicked off a few thoughts and questions for us:

  1. Cable companies are failing as content providers.
  2. Cable companies moan about their core business being killed by cord cutting options (e.g., Netflix, Hulu, P2P) but they are benefiting from these because of they control a vast majority of the broadband that these cord cutters are using.Granted, it’s probably not as much revenue vs. the cable subscribers they are losing but they raped them (sorry, we meant reaped these benefits) for so long with bundles that it’s kind of hypocritical (IOHO).
  3. In our experience, the quality of the broadband offering is pretty terrible.  But then they had lowered the bar so much with their cable customer service that we barely bothered to get aggravated about it.
We were about to post a link to this story on TechCrunch about Union Metrics (one of our fave analytics platform) lunching their Instagram analytics suite but they have beaten us ot it on Tumblr! We feel just as giddy as the lady in the GIF above!
unionmetrics:

Introducing Union Metrics for Instagram and the Union Metrics Social Suite!
We’re so very thrilled to share some exciting news! Today we’re releasing two brand new products - Union Metrics for Instagram and the Union Metrics Social Suite. Both will give you even more options for analyzing your social media campaigns, as we’re now on Twitter, Tumblr, and Instagram.
Union Metrics for Instagram
Our brand new Instagram analytics - Union Metrics for Instagram - allow you to access our real-time, ongoing analytics reporting for any account or hashtag on Instagram. Use these analytics to:

Discover your most popular media and hashtags


Identify an account’s biggest fans and advocates


Monitor hashtag reach and exposure over time


Track competitor performance to compare share of voice


Analyze likes and comments to determine when fans are most active

Interested? Union Metrics for Instagram subscriptions start at $199 per month.
The Union Metrics Social Suite
Our new enterprise cross-platform social analytics suite - the Union Metrics Social Suite is perfect for larger brands and agencies running campaigns across multiple social networks. This is our first-ever integrated suite, allowing you to monitor your social media presence across Twitter, Tumblr, and Instagram in one place. Union Metrics Social Suite subscribers receive access to Union Metrics’ comprehensive analytics across social platforms, as well as dedicated account management and other enterprise features. Social Suite pricing starts at $500 per month.
Learn more
We’ve set up a few webinars over the next week to tell you more about our new products. Join us for one to learn more and see the new analytics in action.
Union Metrics for Instagram
April 17, 1:00 p.m. PDT
April 22,  9:00 a.m. PDT
Union Metrics Social Suite
April 23, 9:00 a.m. PDT
If you’re currently a TweetReach Pro or Union Metrics for Tumblr subscriber, we can add Union Metrics for Instagram access to your account, or upgrade you to the Social Suite for the most flexible access. Just contact us and we’ll get it set up!
And if you’d like a personal demo or have any questions, please contact our sales team anytime. And there’s lots more info on our website, so let us know if you have any questions.
Like our sweet gif up there? We made it with GIFYourself! Face by robotmerle, of course. 

We were about to post a link to this story on TechCrunch about Union Metrics (one of our fave analytics platform) lunching their Instagram analytics suite but they have beaten us ot it on Tumblr! We feel just as giddy as the lady in the GIF above!

unionmetrics:

Introducing Union Metrics for Instagram and the Union Metrics Social Suite!

We’re so very thrilled to share some exciting news! Today we’re releasing two brand new products - Union Metrics for Instagram and the Union Metrics Social Suite. Both will give you even more options for analyzing your social media campaigns, as we’re now on Twitter, Tumblr, and Instagram.

Union Metrics for Instagram

Our brand new Instagram analytics - Union Metrics for Instagram - allow you to access our real-time, ongoing analytics reporting for any account or hashtag on Instagram. Use these analytics to:

  • Discover your most popular media and hashtags

  • Identify an account’s biggest fans and advocates

  • Monitor hashtag reach and exposure over time

  • Track competitor performance to compare share of voice

  • Analyze likes and comments to determine when fans are most active

Interested? Union Metrics for Instagram subscriptions start at $199 per month.

The Union Metrics Social Suite

Our new enterprise cross-platform social analytics suite - the Union Metrics Social Suite is perfect for larger brands and agencies running campaigns across multiple social networks. This is our first-ever integrated suite, allowing you to monitor your social media presence across Twitter, Tumblr, and Instagram in one place. Union Metrics Social Suite subscribers receive access to Union Metrics’ comprehensive analytics across social platforms, as well as dedicated account management and other enterprise features. Social Suite pricing starts at $500 per month.

Learn more

We’ve set up a few webinars over the next week to tell you more about our new products. Join us for one to learn more and see the new analytics in action.

Union Metrics for Instagram

April 17, 1:00 p.m. PDT

April 22,  9:00 a.m. PDT

Union Metrics Social Suite

April 23, 9:00 a.m. PDT

If you’re currently a TweetReach Pro or Union Metrics for Tumblr subscriber, we can add Union Metrics for Instagram access to your account, or upgrade you to the Social Suite for the most flexible access. Just contact us and we’ll get it set up!

And if you’d like a personal demo or have any questions, please contact our sales team anytime. And there’s lots more info on our website, so let us know if you have any questions.

Like our sweet gif up there? We made it with GIFYourself! Face by robotmerle, of course. 

Prefundia is using predictive analytics to gauge the probability of Kickstarter success. And it seems to work well. Pretty neat.

And the numbers keep climbing…almost one third organic search engine visits come from mobile (with Bing dragging the number down).

Using its internal analytics, [HowAboutWe] found that leads coming from the Twitter promotion were 20% more likely to convert to paying subscribers leads coming from the Twitter promotion were 20% more likely to convert to paying subscribers than other channels where the promotion was offered, including the website and emails. It also found that Twitter leads are 20% more likely to convert to paying subscribers than the rest of the brand’s traffic. HowAboutWe also found that the Twitter campaign offering the $50 discount improved its cost per acquisition by 800% over other Twitter campaigns that didn’t offer a discount. Moreover, 30% of its total traffic now comes from Twitter.
Super interesting stats about Twitter advertising/promoted tweets from this case study: Case Study Shows How Twitter Advertising Can Pay Off. Despite our snarky last post, there are some cases where paid media can work…especially when it’s associated with a discount.

If you’re still wondering why we’ve been evangelizing earned and owned media at the expense of paid media, wonder no more, this chart is why.