It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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Great stats about the impact of social media on e-commerce and retail purachases:

  • Social media accounts for roughly half of all online and in-store purchases.
  • Four in ten social media users have purchased an item online or in-store after favoriting or sharing on Facebook, Twitter or Pinterest.
  • Half of those purchases took place within one week of sharing or favoriting.
  • 68 percent of Facebook users are “lurkers” who rarely post, which means social media analytics cannot measure the influence of social on lurkers’ purchasing decisions.
  • Pinterest drives spontaneous purchasing more than any other network.
  • Social media-related purchases that come from Twitter and Facebook are made by users who are already interested in a particular product.
  • Facebook is the network most likely to generate purchases; nearly one in three users have purchased an item after liking, sharing or commenting on it.

Simply a great article from ReadWrite about mobile apps and where the money is in that overheated economy.  Great charts (see above) and great stats:

A mere 1.6% of developers earn more than $500,000 per app per month. Some make tens of millions of dollars each month;

The top 2% of app developers claim 54% of all app revenues. Another 9% claim the next 35% of app revenues while 88% of developers fight over the remaining 11% of all app revenues;

Over 80% of all app store revenues are for games, making it the most likely place to strike it rich building consumer apps.

Yet another thing that is going mobile…

In October 2013, Forbes, operator of the highly lucrative BrandVoice platform, released its own study with IPG involving 2,259 consumers. It exposed consumers to brand-generated articles on, among other places, and found that branded content provided better unaided and aided brand recall (26 versus 21 percent and 51 versus 33 percent, respectively). However, across the board, typical brand metrics – favorability, purchase intent/consideration, or “is it a brand I trust” – were higher when articles appeared on the brand website than on
A little stats excerpt from a very interesting article looking at the metrics (and effectiveness) of content marketing for brands. A must-read for digital and content marketers. (from: Content Bubble: Does Anyone Know Whether Content Marketing Works? | ClickZ)

Facebook is most definitely winning the social referral battle (vs. Twitter).

We haven’t really posted anything about crypto-currencies so far despite all the brouhaha around Bitcoin.  One of the reasons is that this whole market consists of only one currency as the chart above clearly indicates: Bitcoin.

This new system for social media management and analytics seems rather interesting. And it’s telling that it has been designed for sports teams.

M-commerce still has quite a ways to go to become as popular as e-commerce.  And surprising to see that Clothing is the most purchased category online.

#FridayFunFact2: a quick look at how mobile users pay for goods with their device.

A great analysis of Twitter actual impressions and a must-read for social media marketers.  The writer, Danny Sullivan, makes a very interesting point (obvious in hindsight but not so obvious that it shouldn’t be made):

Twitter shows you everything posted by those you follow: news, thoughts from friends, pictures and more. You dip in and out as you like. But similar to live TV, when you turn it off — when you’re not actively watching Twitter — then you’re missing everything.

Those 10 or 100 or 1,000 accounts you follow? Even though Twitter shows you everything from them, unlike Facebook, you’ll largely miss whatever they do if you’re not watching Twitter constantly.

This is the same argument, coming at it from a slightly different angle, that we have been making that Twitter is not really a social network but more a broadcast network.


Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Tweeted

Full Story: Marketing Land