It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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Facebook post interactions are trending down for all industries except retail.  This is probably influenced by the serious drop in organic reach:

Separately, the study notes that average organic impressions on Facebook decreased by 50% year-over-year in September, while paid impressions grew by 5%.

Forbes reports that nearly 10 months into the year, no release since January has yet to reach platinum status — a release that sells 1 million copies. What’s more, only one has sold a million copies: the Frozen soundtrack that hit shelves last year. At this point in 2013, five different albums had hit that sales mark (Justin Timberlake’s The 20/20 Experience led the pack).
#SaturdaySadStat2: and more bad news about record sales (from: No one has a platinum album in 2014)
Digital track sales have fallen 12.9 percent in 2014, down to 848.5 million sales so far. This is down from 974.6 million track sales in the first nine months of 2013. Digital album sales are down 11.5 percent to 77.6 million, down from 87.8 million last year. 2013 was the first year that digital sales had ever declined, signaling that the reign of iTunes might be ending. Billboard thinks the accelerating decline is starting to mirror the drastic decline in CD sales.
#SaturdaySadStat: there never seem to be any good news coming from the music industry. (from: Album Sales Are Down 14.4 Percent in 2014… - Digital Music NewsDigital Music News)
#FridayFunFacts: fun Tumblr stats!
unwrapping:

Oh, Tumblr marketr — you know us so well. These figures and illustrations come from a post outlining a Tumblr-sponsored marketing study. Among Tumblr users surveyed in October 2014…
70% use Tumblr once a day or more often.
34% would rather be on Tumblr than be asleep.
29% would rather be on Tumblr than hang out with friends.
28% would rather be on Tumblr than eat.
Pro tips: It’s okay to eat while scrolling through the Dashboard. If you must nap during Tumblr, avoid QWERTY face.
Here is Digiday’s take on Tumblr’s study.

#FridayFunFacts: fun Tumblr stats!

unwrapping:

Oh, Tumblr marketr — you know us so well. These figures and illustrations come from a post outlining a Tumblr-sponsored marketing study. Among Tumblr users surveyed in October 2014…

  • 70% use Tumblr once a day or more often.
  • 34% would rather be on Tumblr than be asleep.
  • 29% would rather be on Tumblr than hang out with friends.
  • 28% would rather be on Tumblr than eat.

Pro tips: It’s okay to eat while scrolling through the Dashboard. If you must nap during Tumblr, avoid QWERTY face.

Here is Digiday’s take on Tumblr’s study.

(via socialgoodness)

#FridayFunFact: E-books will be taking over printed books by 2018…but only in the US, the rest of the word is quite a ways behind in terms of e-book sales.

GlobalWebIndex’s research across 32 global markets reveals that more than half of Messenger’s current users have bought something via their mobile within the last month (significantly ahead of the equivalent figure among the general online population).
This stat is rather critical when one looks at why Facebook Messenger is a crucial part of Facebook’s strategy as described in this well-thought out article: Why Messenger’s new role is so important for Facebook | The Wall Blog.

Interesting chart that illustrates why eBay is having some issues and what these issues are.

A slightly different look from what we posted yesterday about TV watching habits by age group.  Millenials (18-34) are really embracing non-linear TV.

Mobile search keeps increasing and now nears 40% of organic searches.

Important data for marketers and advertisers from comScore on TV watching habits, Millenials TV watching and time-shifting.