It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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#FridayFunFact2: there is definitely a strong divide between the have’s and have not’s in the world of mobile apps….


A survey of 10,000 developers by Developer Economics shows that two percent of app developers take in over $100,000 per month.


The data also shows nine percent of developers getting $10,000-$100,000 per month, and 88% of developers on under $10,000 per month.

The study chose a…

#FridayFunFact: surprising amount of digital wallet users, but no surprise that they are young.

Pretty amazing (and steady) growth of mobile Facebook users.  The impact on revenues (as announced by Facebook in their quarterly report) is also unmistakable.

Be ready for a lot of Facebook-related posts today after the social network giant’s quarterly announcement yesterday.  This one’s about social logins and it is yet another area where Facebook dominates (or crushes) the competition.

Very telling chart: TV watching has changed a lot with the advent of streaming video.

Great stats about the impact of social media on e-commerce and retail purachases:

  • Social media accounts for roughly half of all online and in-store purchases.
  • Four in ten social media users have purchased an item online or in-store after favoriting or sharing on Facebook, Twitter or Pinterest.
  • Half of those purchases took place within one week of sharing or favoriting.
  • 68 percent of Facebook users are “lurkers” who rarely post, which means social media analytics cannot measure the influence of social on lurkers’ purchasing decisions.
  • Pinterest drives spontaneous purchasing more than any other network.
  • Social media-related purchases that come from Twitter and Facebook are made by users who are already interested in a particular product.
  • Facebook is the network most likely to generate purchases; nearly one in three users have purchased an item after liking, sharing or commenting on it.

Simply a great article from ReadWrite about mobile apps and where the money is in that overheated economy.  Great charts (see above) and great stats:

A mere 1.6% of developers earn more than $500,000 per app per month. Some make tens of millions of dollars each month;

The top 2% of app developers claim 54% of all app revenues. Another 9% claim the next 35% of app revenues while 88% of developers fight over the remaining 11% of all app revenues;

Over 80% of all app store revenues are for games, making it the most likely place to strike it rich building consumer apps.

Yet another thing that is going mobile…

In October 2013, Forbes, operator of the highly lucrative BrandVoice platform, released its own study with IPG involving 2,259 consumers. It exposed consumers to brand-generated articles on, among other places, and found that branded content provided better unaided and aided brand recall (26 versus 21 percent and 51 versus 33 percent, respectively). However, across the board, typical brand metrics – favorability, purchase intent/consideration, or “is it a brand I trust” – were higher when articles appeared on the brand website than on
A little stats excerpt from a very interesting article looking at the metrics (and effectiveness) of content marketing for brands. A must-read for digital and content marketers. (from: Content Bubble: Does Anyone Know Whether Content Marketing Works? | ClickZ)

Facebook is most definitely winning the social referral battle (vs. Twitter).