It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
Posts I Like
Who I Follow
#FridayFunFact3: ComScore’s research says that nearly half of all app download activity is done by just seven percent of U.S. smartphone owners.

That’s both shocking and expected (for a maturing market). And it goes with this other Comscore stat:

65.5 percent of all smartphone owners aren’t adding any new apps to their phones these days.

(from: Are we in a mobile app glut? Report says most US phone owners aren’t downloading apps — Tech News and Analysis)

#FridayFunFact2: Google and Facebook (with Instagram) dominate the mobile app landscape.  Pandora is a surprise at #5!

#FridayFunFact: the death of the CD has been one of, not a thousand small cuts, but definitely 4 big ones.

Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%. Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.

Surprisingly there seems to be a lot of work left to be done with regards to social media marketing measurement and ROI. Disappointing…

Great news for content and digital marketing agencies (and marketers): these two marketing tactics are scheduled to see the most growth per the above study/chart.

Content marketing embraced a new macho mindset in marketing; real marketers don’t pay for audiences, they win them. 90% of consumer brands and 92% of business-to-business brands became converts to the content cause, spending $44bn on publishing content.
Really interesting stats about content marketing. As you know if you’ve been following us, we are big proponents of content marketing and this article does a great job of showing how the explosion in content marketing has been managed by marketers: Content marketing – beyond the hype | The Wall Blog.
Twitter’s now disclosed some specific numbers, noting that bot accounts total up to 8.5 percent of its active user count at the end of June. That’s roughly 23 million tweeters that aren’t human.
#SaturdaySadStat: so much for Twitter being an active social network. It”s a micro broadcast network folks, all numbers point to that… (from: Up to 23 million active Twitter accounts are bots)
#FridayFunFact2: For the first time, the number of broadband subscribers with the major U.S. cable companies exceeded the number of cable subscribers, the Leichtman Research Group reported today. Among other things, these figures suggest the industry is now misnamed. Evidently these are broadband companies that offer cable on the side.
Here’s a quick catch-up for you: organic reach on Facebook (the number of people who see your content with no advertising) has dropped to just 6%. That means of those 10,000 Facebook fans on your page that you’ve spent all this time collecting, only 600 of them on average will see what you post. To reach the rest of them, you’ll need to advertise and promote your content. Facebook organic reach is expected to fall further and many analysts are predicting it will be almost zero by the end of the year. This means no one will see your content unless you pay to promote it.

Simple but powerful explanation of the free-falling value of a Facebook like in The Wall Blog. We also like this just as direct, simple and powerful quote:

If you have a Facebook page, you’ve got to have an advertising strategy to go with your content strategy. You’re wasting your time if you’re not promoting your content.

(from: Do Facebook likes still matter?)